Consumer Goods & Services Consulting | Accenture (2024)

Marketing & Customer Experience

Deliver winning consumer and customer experiences

By directly involving humans—and their data—in the creation and orchestration of holistic consumer experiences, companies can meet changing consumer demands at the speed of life.

95%

of executives believe consumers are changing faster than they can change their businesses.

Drive loyalty

Unparalleled consumer relevance and intimacy drives loyalty.

Improve accuracy

Massively reduce risk while improving launch accuracy.

Data-led transformation

Access powerful insights by tapping into data

Data is everywhere but remains an untapped resource. Leading CPG’s leverage data and analytics intelligence to seize value creation opportunities.

74%

of CG&S executives say they are struggling to scale advanced analytics capabilities across their business.

Innovate and grow

Leverage data to create new product and investment ideas.

Improve consumer engagement

Dig into data to create hyper-personalized marketing content that will boost conversion.

Digital Commerce in Consumer Goods and Services

Drive profitable growth with digital commerce transformation

Adoption of digital commerce is both material and ubiquitous for consumers and customers alike. This creates a big opportunity to capture the full potential of a market that’s poised to grow by 56% over the next three years.

94%

of consumers are now purchasing through digital commerce channels.

Grow consumer and customer lifetime value

Provide differentiated, personalized and consistent experiences across channels that build loyalty.

Build rich insights

Combine business and ESG data across multiple channels and build insights into consumer and customer needs to gain competitive advantage.

Deliver at scale and pace

Build operating model agility by implementing the right commerce infrastructure and operations for efficient orchestration across channels and easy integration of new channels.

Reduce costs

Drive cost reduction, sustainability outcomes, and improved efficiencies by taking an integrated, ethical end to end approach to digital commerce that eliminates inefficiencies and reduces duplication.

Generative AI

The generative AI era

Generative AI brings opportunities for CPGs to reinvent across the value chain and transform ways of working.

87%

of consumer goods CxOs say technology is a key element of their competitiveness.

Innovate and grow

AI can help capture consumer trends faster and better, fueling new product development.

Boost conversion

Ignite engagement with hyper-personalized content and a consumer-of-one approach.

Unlock people’s potential

Blend process, automation, and real human experience to rethink work structures and craft new roles for new levels of productivity.

Net Zero Transitions

Do well by doing good

Sustainability is a key force for change and drives long-term growth and viability—and it’s good for business. In the future, we will not talk about “sustainable business” sustainability will be “business as usual.”

83%

of consumers increased their sustainable shopping in the last 12 months.

Save on cost

Outperform on financial returns and improve risk management (for example, soap concentrates are higher-margin and better for the environment).

Deepen relationships

Embracing sustainability translates into improved retention and employee satisfaction, deeper supplier and partner collaboration, and differential brand growth.

Cost and Productivity Reinvention in Consumer Goods and Services

Generate enduring, long-term sustainable value

Consumers have the power—and they want to see sustainability in every product or purchase option. Rethink processes, technology, and tools with a sustainability lens to reveal holistic value and leapfrog competition.

Less than 20%

of companies can sustain profitable growth before, during and after disruptive events.

Increase productivity

Rising input costs combined with higher inflation erodes consumer spending and hurts confidence. Enhance SG&A by 15-20% and improve working capital by 10-20% by expanding workforce productivity with end-to-end process transformation.

Grow revenue

CPGs are worried about optimizing and managing working capital amid recessionary pressure while maintaining sufficient liquidity to operate. Grow revenue by 1-2% by aligning investment to strategic priorities and future value pools.

Information overload is impacting people’s confidence in their decisions — big or small. AI tools can help companies deliver hyper-personalized experiences that cut through the noise, deepening loyalty in the process.

Change is here to stay for consumer goods companies, and the pace will only accelerate. Brands need a depth of consumer understanding and an unparalleled agility to move at the speed of life.

Five imperatives the C-suite must address to reinvent in the age of generative AI.

Lion, an Australian and New Zealand beverage company, digitallytransformed by migrating to AWS, enabling efficiency, agility,sustainable growth, real-time insights, and an enhanced customerexperience.

Beauty is undergoing fundamental change, driven by consumers seeking science-led products that enhance health and wellness from the inside out. Growth requires a level of reinvention that will ultimately redefine the industry.

Gen AI will transform entire value chains—and the very nature of work itself. Leaders need to lead and learn in new ways to drive business performance and more productive, creative and meaningful work for everyone.

How resilient consumers are adapting in an era of volatility.

Reimagining talent mobility

HFS Research noted the “One Accenture” approach that enables Accenture to “bring together its breadth of capabilities and increasing innovation for client impact” is a differentiator.

Accenture was recognized for strength in strategy and vision and its ability to shape the future of the world’s largest companies through technology-enabled, agile strategies.

Accenture Applied Intelligence’s IP-led approach to D&A services delivery, its strong adoption in the marketplace, and its increased growth across geographies and industries.